Art can exist for the sake of itself. Advertising cannot. But what if it could?

Advertising, post persuasion

An ad will not get made unless there is an audience for it. Unlike art, advertising cannot exist for the sake of itself. Well, I created these ads just for the sake of creating them. Then I bought ad space and ran them in Chicago's Streetwise Magazine.

I ran 16 ads is Streetwise Magazine. Then I created my own magazine called *footnote Magazine. I paid writers for stories. And I ran more of the ads I made.

So ... what is the point? The point is to play with the ad formula in new ways. I'm looking at each element of the ad as a work of art unti itself (the headline, the copy, the logo, the image). What happens when they compete for attaention? What about the product? Can it become an idea? Can it become abstract? What if you have two products in one ad? What if the headline acts like the logo and the logo acts like the subhead? What if I put two ads on top of eah other? What if those ads are competitors? Can you turn an ad into a self portrait? In short, in advertising the formula is the art. And it's easier to see that when you don't have to worry about selling things.