Does the icon make things more or less subconscious?
Icons & infographics.
The icon is a language.
The icon is art.
The icon is stock art.
The icon needs to be purchased.
The icon represents the data.
The icon misrepresents the data.
The data is real.
The data is incomplete.
The data is over-thought.
The data is a metaphor.
The board will make of it what it will.
The board will care about the consumer.
The board will not care about the consumer.
The consumer is an icon.